The Wonder Paws Fiasco

*title is a complete lie*

For about a month and a half before this, I worked in a group with three other dumplings to develop a marketing campaign for a local animal rescue called Wonder Paws.

Wonder Paws needed us to create a marketing strategy that would help them get more funding, and we complied with their orders.

We rebranded their website to be a little more inviting. Before, they had a very harsh logo and color palette that was a little too cold and heartless for the message of care and love they wanted to communicate. We did extensive research on other organizations like the ASPCA and Petco Foundation to figure out a way to make the brand a little friendlier and efficient for fundraising.

One thing I did specifically was change up their website completely. Before they had really extensive and confusing tabs, which I changed to be easier for users to navigate the site. This change would most likely make it easier to adopt and to understand the company's message. I also added a large donate button, which I considered to be my greatest addition to the campaign. I got the idea after researching political candidates for another project. If anyone knows how to raise money, it's American politicians, so  I knew this would be a perfect way for the organization to make it easier for users to donate to the cause.

Aside from website redesign, we created a boatload of branded content for social media, which will probably be essential for Wonder Paws to share their rescue efforts to the world. I created an Instagram story advert disguised as a cute cat video, which I felt would be an interesting approach to get viewers more attached to Wonder Paws' cause.

Completing this campaign for Wonder Paws will definitely aid me with this project because it helped me start developing my marketing skills, which will prove to be essential for this new project.

New Year, Same Me... but not really

A lot has happened since I last posted here... I'm kidding. Absolutely nothing has changed. My existence is limited to only the words in this blog.

On a moderately serious note, the transition from AS-Level to A-Level has been very very smooth. I didn't get the score I aimed for on the final exam, which was a huge bummer, but I rarely give up on things. I am going to get an A on the final grade, just watch. The haters really be praying on my downfall, but I will prove them wrong.

I think I have grown a lot as a person and as a filmmaker since the last blog. Watching myself in that CCR is incredibly strange because even though I look exactly the same and maybe act the same, I underwent a profound spiritual journey since my last post. My outlook on life has completely shifted because of some personal events that have turned my life upside down in many ways.

I'm quite excited for this portfolio project. I am planning on taking this project quite serious like it's kind of an introduction to my actual career. I want to actually be able to take it to some festivals, market it better, and add a higher degree of professionalism to the short film. I've made a couple short films in the past, so I'm not necessarily having to learn any basics of production. I'm tweaking as much as I can given limitations like time, budget, love, etc.

That being said, there is a huge marketing and distribution component to this project that I really want to execute well. Usually my films live and die on Vimeo or Youtube, but now I have to figure out how to reach way more people. That's definitely going to be the biggest challenge: creating a film that I am proud of while managing a campaign to make it reach a larger audience.

Thank you for joining me on this journey.